Brickman Marketing LOHAS Marketing Services Division

LOHAS: Lifestyles of Health and Sustainability

Reach more people, increase sales and make a difference!

 Brickman Marketing LOHAS Services     About Us     Brickman CSR Program     Contact

What is LOHAS?

LOHAS is an umbrella acronym that stands for Lifestyles of Health and Sustainability. It refers to a wide range of industries, corporate activities and products/services that are designed to be environmentally conscious, sustainable, socially responsible, and healthier—both for people and the planet.

Today’s consumers want to do business with companies who have a strong LOHAS philosophy and they are willing to pay more when making purchase decisions. LOHAS consumers also have the power to turn a concept, product or service from a trend into a cultural shift.

It is important to understand the desires and behaviors of LOHAS consumers. What is important to them? What criteria do they consider when making purchase decisions? How do they differentiate between brands based on the social initiatives companies undertake?

Seventy-one percent of all Americans now say they make it a point to
buy from companies whose values are similar to their own.
-John Gerzema, Social Theorist and author of Spend Shift

What you should know…

Corporate Social Responsibility (CSR) programs are not a trend.
LOHAS is here to stay. According to a report by Jantzi-Sustainalytics,
there has not been a decrease in existing corporate
CSR programs or budgets during the current recession.
 Indeed, due to its positive impact on an organization’s bottom line,
LOHAS continues to grow!

Let Brickman Marketing Develop and Manage your CSR Program
and LOHAS Marketing Plan.

Brickman Marketing works with you or your key personnel, such as your Sustainability Manager or Director of Corporate Social Responsibility, to develop and manage LOHAS initiatives which positively impact your corporate image.

Once we have a complete picture of your mission and vision, we will then thoughtfully customize your LOHAS Marketing Plan and develop strategies to position and promote your company and products. We will also help you to successfully implement the approved plans, strategies and tactics.

Your Brickman Marketing LOHAS Marketing Plan will:

Navigating the LOHAS marketing landscape of guidelines, change and opportunity can be a challenge to many. From organic foods and green restaurants to green building and sustainable design; from healthy aging and green spas, to socially responsible investing and alternative energy; it seems like everyone is jumping on the green bandwagon. In fact, quite a bit of “greenwashing” (the deceptive use of green PR and green marketing) has been going on over the last few years. The new FTC Green Marketing Guidelines, which focus on honesty and transparency, have been developed to protect consumers. Recently, international sustainability guidelines have been established. Brickman Marketing will help you communicate your LOHAS messages clearly.

Brickman Marketing will set up or assist your organization with an effective marketing campaign that can include a social media platform and ongoing campaigns (i.e. Facebook, Twitter, YouTube, Linked In), publicity, advertising, marketing materials, newsletters and brochures, signage, radio, TV, print, DVDs, books, e-books, articles, websites, cause marketing, collaborations and more.

Brickman Marketing will consult with you to create your LOHAS employee/customer /public training programs, materials seminars and events. We can also consult with you about the development of new LOHAS products and services.

It is important to note that LOHAS is in the news every day. Accessing the latest information, Brickman Marketing will advise you regarding news and trends, and work with your organization to customize your LOHAS marketing messages. We will strive to make sure you don’t miss out on new opportunities.

Brickman Marketing is Your LOHAS Marketing Partner
Dedicated to Your Success!

As part of our LOHAS development, planning and implementation, Brickman Marketing will help you save time, money and effort in creating, designing and putting into practice a strong LOHAS Marketing Plan for your organization. We will create a unique and powerful communications strategy to present your LOHAS messages effectively to your customers, your community and the world, in all media and across all platforms, domestically and internationally. Reach more people, increase sales and make a difference with Brickman Marketing LOHAS Marketing Services.

Brickman Marketing LOHAS Services

The Brickman Marketing LOHAS Approach Includes:

Interview Sessions
Situation Analysis
Market Research
Concept and Development
Strategic Marketing Planning
Marketing and Branding Strategy
Implementation of Approved Strategies
Evaluation of Implemented Strategies
Adoption of Additional Strategies

What are some of the specific LOHAS Marketing Services we offer?

• Media Relations – Press kits, press release, interviews, article placement
• Social Media – Planning, management and integration
• Communications – Writing, editing and communicating key messages
   – materials  and all media
• Advertising – Design, schedule and evaluate
• Websites – Design, develop and evaluate
• E-Commerce – Optimize product sales and shopping cart optimization
• Consultation – Recommendations for product development, sales and marketing
• Events – Consult, develop, train, publicize and promote
• Training – Employees, customers and general public
• Online/Offline Seminars – Develop, produce, and place online
• Public/Professional Speaking – Consult, train and develop speaking opportunities
• Publishing – Consult, develop and promote
• Video/TV/Radio – Development, production and distribution
• Collaborations – Determining and setting up valuable collaborations
• Cause Marketing Campaigns – Creating and implementing

Brickman Marketing is Your LOHAS Marketing Partner
Dedicated to Your Success!

About Us

About Wendy Brickman
Founder, Brickman Marketing

In 1990, Wendy Brickman established the award-winning marketing and publicity firm, Brickman Marketing. At that time, she was marketing a “Save the Earth” video and realizing the importance of “LOHAS” (Lifestyles of Health and Sustainability) for all businesses. Wendy has worked with hundreds of businesses throughout the United States providing a wide array of cost-effective marketing, publicity, advertising, social media, and market research services. Over the past twenty years, she has worked with a myriad of industries including major Transportation and Construction firms, School Districts and Educational Associations, Shopping Centers and Retailers, Restaurants and Hotels, Healthcare, Manufacturers, Professionals (including Attorneys, Dentists, and Physicians, etc.), Artists, Authors and Musicians, Museums and many other Non-profit Organizations, Fairs and Festivals, the Monterey Peninsula Chamber of Commerce and SBA, and much more. She has promoted and handled distribution of a large number of educational videos, CDs, and books both nationally and internationally.

Prior to moving to Monterey, CA, Wendy worked in the management training film area for over seven years and held management positions in the home video industry for several years at Paramount Home Video, Media Home Entertainment and Pacific Arts Video. She also held marketing and publicity management positions for Salenger Films.

Wendy has an MBA degree in Marketing/Management from Loyola Marymount University in Los Angeles, an M.A. in Broadcast Journalism from the University of Southern California, also in Los Angeles, and a B.A. in English from the University of California at Berkeley. She is a graduate of Leadership Monterey Peninsula and Leadership Santa Cruz County. She is the host of a monthly television interview program and a weekly radio program. She has coordinated a monthly business seminar program for the Monterey Peninsula Chamber of Commerce for over 20 years.

Wendy is the is the winner of numerous professional awards for her innovative marketing and community service, including four Business Excellence Awards (2010, 2007, 2003, 1998) from the Monterey Peninsula Chamber of Commerce and the Small Business Advocate of the Year Award from the California Chamber of Commerce (1999) and the Robert C. Littlefield Award from the Monterey Peninsula Chamber of Commerce (1999). Wendy was selected as the 2008 Woman of the Year by the Professional Women's Network of the Monterey Peninsula, and as one of the Top Women in Monterey County in 2009 by the Monterey County Commission on the Status of Women.

She has served on many Boards of Directors, including the Monterey Peninsula Chamber of Commerce, Monterey County Workforce Investment Board, Development Executives Network, Professional Women’s Network, Shelter Outreach Plus, Monterey History and Art Association, Monterey Cowboy Poetry & Music Festival, National Football Foundation, Monterey Celtic Arts Academy, and USC Alumni Association of the Monterey Peninsula. Wendy has taught Business Reading, Writing and Critical Thinking at California State University Monterey Bay and Business Communication at Golden Gate University. She has written many articles on marketing and given made numerous presentations on marketing and public relations for a variety of non-profit organizations.

About Barbara Howard
Marketing Specialist

Barbara Howard’s marketing and writing experience is extensive. She has worked with companies in an executive capacity in a variety of industries including Energy Conservation, Building and Development, Real Estate, Recycling, Natural Health Education, Natural Foods, Diets and Cooking, Natural Health Practitioners, Natural Product Manufacturing and Distribution, Ocean and Marine Life Conservation, Publishing, Television, Chambers of Commerce, City Associations, Monterey County Wellness Competitive Cluster, Departments of Tourism, Education Mind/Body/Sprit Eco-Travel Programs and Cruises, Hospitality and Spa, Radio, Television, Print, Online, Video, DVDs, Event Development and Management, Music, Nonprofit organizations, and the United States Department of Commerce. She has directed international projects in Canada, Germany, Netherlands, Australia, and Bolivia. As a seasoned marketing professional, she offers expertise and consultation in all media and multichannel integration.

Barbara has been studying, researching and working in the LOHAS industry since 2000. She promotes the Natural Marketing Institute (NMI) and was integral in facilitating a marketing relationship with NMI, LOHAS and the International Spa Association. She participates with the LOHAS Forum and many other LOHAS-oriented companies and organizations. She developed “Monterey, Your Wellness Destination” plan for the Wellness Competitive Cluster of Monterey County, California  She recently developed marine environment and conservation educational programs for the BLUE Ocean Film Festival held in Monterey, California,

Barbara writes articles about LOHAS in trade publications and national magazines. She consults with companies and trains employees on how to develop and manage their LOHAS identity and services, identify new LOHAS markets and communicate their message effectively to their customers and the community. Her articles about LOHAS, natural health and wellness are published in Health Matters, SkinInc Magazine, Total Health Magazine, CMI Community Care News, Care2.com, suite101.com and googlenews.

Brickman Marketing Corporate Social Responsibility (CSR) Program

* Uses recycled paper.
* Uses recycled office supplies.
* Recycles ink.
* Recycles newspapers, magazines, cans, cardboard, plastic and glass.
* Uses energy-efficient lighting/compact fluorescent bulbs.
* Uses rechargeable batteries.
* Turns off computers when not in use.
* Unplugs electronic items when not in use.
* Implements phone meetings whenever feasible to reduce car use.
* Proactively stops junk mail.
* Uses re-usable shopping bags and towels.
* Uses re-usable beverage mugs.
* Uses non-toxic, environmentally-friendly cleaning products.
* Uses energy-efficient products and appliances.
* Donates books, CDs and DVDs to local libraries.
* Supports local community foundations.
* Supports local farmers and growers.
* Buys organic whenever possible.
* Dedicated to educating clients and the public about LOHAS.

Contact us to learn more about how Brickman LOHAS Marketing Services can GROW your business!

Email:  Brickman@BrickmanMarketing.com    Or call: 831-633-4444

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