Strategic Digital and Facebook Ad Buying


Join us for the next "Pasta, Pizza and Professionals Lecture, Dinner & Networking Series" on Monday, September 12, 2016 at Cibo Ristorante Italiano, located at 301 Alvarado in Downtown Monterey. Parking is available in the adjacent garage.  This event will feature a valuable seminar: “Strategic Digital and Facebook Ad Buying” presented by Lori Lochtefeld, Co-Owner of the Golden State Theatre in Monterey and the Fox Theatre in Redwood City, and Broker Associate at Sotheby’s International Real Estate.

In this informative seminar, Lori Lochtefeld will discuss:

·        How to produce sales and attract new clients using ads on Google, Facebook, Instagram, LinkedIn and other online programs

·        How to identify your target market(s) for digital ads

·        How to purchase and test your digital ads

·        How to track the effectiveness of your digital ad purchases

·        How to get your ads to follow those that have come to your website

·        How to use video in your marketing efforts

Who should attend:

Any business owner or advertising professional who promotes a product or service.

Important: Attendees should bring their laptops. Cibo provides free wireless Internet service.

About Lori Lochtefeld    

The free lecture will take place from 5:30 p.m. - 6:30 p.m. After the lecture, there will be a No Host Dinner and further Q and A with Lori Lochtefeld. 

From 5:00 p.m. - 10:00 p.m., Cibo is also offering attendees a special 3-course "Pasta, Pizza and Professionals" Dinner price of $24.95 (including a choice of Local Field Greens or Tuscan Bean Soup, a choice of Pizza Margherita, Rigatoni Di Giovanni Pasta, Salmon or Chicken) and dessert will feature Tiramisu. Event attendees can also order anything off of the menu described on www.cibo.com. RSVPs are appreciated for the seminar and/or dinner. Please contact Wendy Brickman at 831-594-1500 or email [email protected]

About Lori Lochtefeld

Lori Lochtefeld is the co-owner of the Golden State Theatre in Monterey which she bought in 2014 and the Fox Theatre in Redwood City which she purchased in 2010. She has extensive experience in buying digital and Facebook ads. She was born and raised in San Francisco and started her career in the financial services industry as a financial advisor at Morgan Stanley before joining Merrill Lynch. In 2007, she decided to leave the financial services world behind, launching a commercial insurance company called Lacewell Insurance Agency. In 2008, she realized that there was a great need to provide real estate services to her clients, so she launched Lacewell Realty Inc.  Currently, she is a one stop shop for commercial and real estate services. Lori graduated from USC with a BA in Business. Lori is a Broker Associate at Sotheby’s International Real Estate. 

About Cibo Restaurant 

Cibo Ristorante Italiano (www.cibo.com) offers Italian cuisine, cocktails, fine wines, cordials, and more. Cibo (pronounced chee-bo) means food in Italian, but it's more of a feast for the senses. This beautiful, spacious and comfortable restaurant features an intimate yet vibrant atmosphere which is accentuated with expressive art in the form of photography, paintings, sculpture, hand-blown glass and live jazz. Fusing the best of old and new world Italian cuisine, Cibo offers an eclectic menu ranging from gourmet pizzas to multi-course dinners, including many gluten free choices. Families are welcome and there is a special children's menu. Cibo has been a favorite of locals and visitors alike since 1990.

Cibo is open every evening with dinner served from 5 p.m. to 10 p.m. The Cibo Bar is open from 4 p.m. to 2 a.m. and is a popular "pre-event" and "after-party" destination. The bar features a $3 Happy Hour with special appetizers daily from 4 p.m.  - 7 p.m. They offer an extensive high quality local and international wine and beer list, cordials, microbrews, rare and small batch Bourbons, Scotches, Ports, Grappa and liqueurs, as well as espresso, coffee drinks and a full menu of cocktails.

Cibo also presents live music 6 nights a week. On Sundays, Tuesdays, Wednesdays and Thursdays, the cool sound of Jazz accompanies dinner from 7 p.m. - 10 p.m. The restaurant features a lively and fun atmosphere with Reggae, R&B, Rock or Salsa dance music on Friday and Saturday nights from 9:00 p.m. - 12:30 a.m. with no cover charge.  Cibo is now "wired" with free Internet service.

With 150 seats, including intimate booths for dining , and room for over 50 people in the attractive bar area, Cibo also accommodates large groups for business functions, wedding rehearsals and receptions, special group dining events, and customized private parties.

Cibo now has a new 500 square-foot outdoor heated seating area along Alvarado Street available for Happy Hour, dinner and drinks after dinner. 

Cibo Restaurant is the winner of numerous awards including California Writers Association Recommended Dining, Monterey Herald Readers' Choice Local Favorite, Best Place to Meet Singles in Their 30's and 40's, Gold Key Award for Interior Design, Best Place to Enjoy a Martini,  Best Place for Live Jazz,  Best Italian Restaurant,  Best Place to Dance,  Best Martini and one of the Top 10 Happy Hours in Monterey.

For more information, go to www.cibo.com or call (831) 649-8151