Marketing & Public Relations

Marketing Strategy: Determine Target Customers Who Have Not Yet Done Business With You

Growing your business is fun and the tools in the marketplace are amazing to help you do just that.   Per our earlier blog, you should be working hard to constantly develop your buyer personas and determine who are the most lucrative and easy to deal with target markets for your...


Develop Buyer Personas to Grow Your Business

Developing Buyer Personas for your business or service is a valuable marketing strategy.  First, start thinking about your existing and past customers. Think about some of these questions.    What are the demographics of your current and potential customers? Who are...


Marketing your business, Step 2

Marketing Goals   What are the specific goals of your marketing plan? Your goals should be realistic, specific and measurable. If you set marketing goals every year, now’s the time to review and adjust them. We are ideally emerging from the year of the Pandemic so your goals should...


Working with non-profits

Do you want to volunteer for a non-profit with a cause that you value? If yes, become involved and visible.    You may gain publicity by being mentioned in the newsletter published by the non-profit organization or in the coverage it receives from the local media. Find out how...


Analyzing the Competition: Effective Social Media Monitoring Tools

Monitoring the marketplace and your competitors is a valuable investment of your time. It will yield many new ideas and strategies that may be adapted to your own marketing goals. Check out the array of tools now available to accomplish this and here are some of our favorites: 1) Hootsuite is...


Marketing Your Business - step 1

Step One - and it's an important one!   Analyze your competition locally, regionally, nationally and globally. Identify and evaluate their marketing strategies. Here are some questions you should think about regarding your competitors: who are they, where are they located, what do...


Marketing Your Business - Let's Get Started

  Getting ready for a New Year of prosperity? It's time to evaluate your marketing campaigns!   Marketing is what drives business. It is responsible for finding, serving, and keeping customers. Without marketing, your business would not exist! Many of us often feel that we...


Pasta, Pizza & Professionals Lecture, Dinner & Networking Series Launches

After coordinating the Monterey Peninsula Chamber's Brown Bag Seminars for over 25 years - and still continuing to do so - I realized I loved the learning and networking and wanted to try something else. In January, 2016, I launched "Pizza, Pasta & Professionals" in part to...


Events For Attract More PR For Your Business

When I founded the Brickman Marketing company in 1990, I didn't realize how powerful events can be for marketing a business. As the years passed, it was increasingly obvious that creating an interesting, newsworthy event, often with a non-profit or Chamber of Commerce partnership, will help...


The Top Questions to Ask About Your Business

Welcome to my series of blogs about Marketing! The Top Questions to Ask Yourself About Your Business ... Every Year! Marketing is what drives business. It is responsible for finding, serving, and keeping customers. Without marketing, your business would not exist! Many of us often feel that...


Testing and Tracking Marketing Campaigns

Successful marketing today is an art...not a science. However, using science to test, track and evaluate your marketing campaigns is a smart thing to do! Over the years, it's become far easier than ever to review and analyze what works and what doesn't. It's going to all vary based...