Brickman Blog
Creating impactful win-win collaborations to gain additional publicity and help your community
Partnering with local non-profit organizations presents businesses with a valuable opportunity to make a positive impact in your community while enhancing your business’s visibility and reputation. By forming strategic carefully planned out collaborations with non-profits...
How AI is revolutionizing industries today
It is fascinating to explore how AI can help in so many areas of our lives and businesses. Here's an article...written by AI, too!
The Transformative Power of AI: Revolutionizing Industries Today
Artificial Intelligence (AI) has emerged as a game-changing...
Using Events to Gain Valuable Publicity
Events are a fantastic way to build credibility and visibility for your organization.
What type of event could you create that would bring lots of publicity to your organization?
What elements are visible so you have great photos and graphics?
Who could...
Marketing Strategy: Determine Target Customers Who Have Not Yet Done Business With You
Growing your business is fun and the tools in the marketplace are amazing to help you do just that.
Per our earlier blog, you should be working hard to constantly develop your buyer personas and determine who are the most lucrative and easy to deal with target markets...
Develop Buyer Personas to Grow Your Business
Developing Buyer Personas for your business or service is a valuable marketing strategy.
First, start thinking about your existing and past customers.
Think about some of these questions.
What are the demographics of your current and potential...
Marketing your business, Step 2
Marketing Goals What are the specific goals of your marketing plan? Your goals should be realistic, specific and measurable. If you set marketing goals every year, now's the time to review and adjust them. We are ideally emerging from the year of the Pandemic so your goals...
Working with non-profits
Do you want to volunteer for a non-profit with a cause that you value? If yes, become involved and visible.
You may gain publicity by being mentioned in the newsletter published by the non-profit organization or in the coverage it receives from the local media. Find...
Analyzing the Competition: Effective Social Media Monitoring Tools
Monitoring the marketplace and your competitors is a valuable investment of your time. It will yield many new ideas and strategies that may be adapted to your own marketing goals. Check out the array of tools now available to accomplish this and here are some of our...
Keeping it special! Unique offerings from Rosine's Restaurant
When a business hits a milestone anniversary, it's certainly a cause for celebration but it's important to also have some unique hooks for PR, specific to the restaurant. Check out these creative examples from Rosine's Restaurant in Downtown Monterey, which has reached its...
Big Little Lies Phenomenon
We are thrilled about the HBO Hit Series Big Little Lies and its upcoming second season that will again be filmed in Monterey County. We're also delighted that Monterey's Old Fishermans' Wharf is attracting visitors from around the world to see how to live the "Big Little...