Fisherman's Wharf Association Board of Directors Elections


Fisherman’s Wharf Association’s (FWA) Board of Directors Elects Mary Alice Cerrito Fettis as first ever FWA Emeritus Board Member and Wendy Brickman as President of the FWA Board


Monterey, CA. June 2, 2021.The Board of Directors of Fisherman’s Wharf Association (FWA) has elected Mary Alice Cerrito Fettis as the first ever FWA Emeritus Board Member today after she retired from being FWA Board President. Wendy Brickman was also elected President of the FWA Board at today’s meeting.


The current FWA Board members are:


Wendy Brickman, President/Executive Director

Mary Alice Cerrito Fettis, Emeritus Board Member  

Chris Shake, Vice President

Sherri Tuioti, Secretary/Treasurer    

Kevin Phillips

Sabu Shake, Jr.

Rod Riggs

Gina Aldrete


According to Mary Alice Cerrito Fettis, who also shared this with the FWA Board when elected Emeritus Board Member, “Thank you for the support and opportunity you have provided to me as president and as a board member for over 15 years. You have created a climate that makes it a joy to work with you for the betterment of “Old Fisherman’s Wharf”. One of the highlights, of course, is the support and sponsorship for a successful Whalefest Monterey.   My family has been an integral member of the Wharf Community for over 70 years. As such I am prepared to provide history, consulting, and advice as needed.”


FWA Board Member Chris Shake said, "Mary Alice Cerrito Fettis is such a valuable asset for the Wharf who has given extraordinary service to the Fisherman's Wharf Association and the Monterey Peninsula community. I am thrilled she agreed to become an Emeritus Board Member and continue working with us all!" 


Wendy Brickman, also currently operating her firm, Brickman Marketing, which she founded in 1990, notes, “It has been an outstanding experience to work with the FWA Board since 2012 and we have accomplished so much over the years. I look forward to continuing our work together to benefit the Wharf merchants, City of Monterey, and our locals and valued visitors.”


About Mary Alice Cerrito Fettis


Past President of the Fisherman’s Wharf Association Board and longtime FWA Board Member, Mary Alice Cerrito Fettis is the recent recipient of the prestigious 2020 Sea Star Award for Education and Outreach from the Monterey Bay National Marine Sanctuary Foundation. 


As Chair of Whalefest Monterey, Mary Alice Cerrito Fettis has helped bring world recognition to Fisherman’s Wharf and Monterey Bay National Marine Sanctuary, through the annual “Whalefest Monterey,” which celebrates the sanctuary, and empowers and inspires the public to preserve our oceans.  Mary Alice has been the lead organizer, fundraiser, and facilitator of this free, fun and educational/interactive family event for eleven years. She is also the Past President of the Board of Directors of Fisherman’s Wharf Association.


Mary Alice graduated from Santa Catalina School and earned a BA and Master’s at Teaching History from Santa Clara University. After graduating from college, she became an international charter flight attendant with Trans International Airlines and traveled to more than 45 countries, giving her a very broad view of life. Mary Alice’s other activities include past President of the Monterey Hotel & Restaurant Association (precursor to the Monterey County Hospitality Association), Past President and current Board of Directors of the North Fremont Business District. She served on the board of the Hellenic Cultural Institute, on the Board of Directors of Monterey History & Art Association, and serves on the La Merienda Committee as past chair. At Pan American Real Estate, she sold commercial and residential real estate for over 25 years. Currently she is a real estate property manager representing family interests.


About Wendy Brickman


After working at Paramount Pictures, Wendy Brickman, MBA, MA, established her award-winning firm, Brickman Marketing, in 1990, that currently works with both local and national clients. Her company has provided effective marketing, public relations, advertising, and social media marketing services to hundreds of non-profit and for-profit clients located throughout the United States. 


She holds an M.B.A. in Marketing/Management from Loyola Marymount University in Los Angeles, an M.A. in Broadcast Journalism from the University of Southern California, also in Los Angeles, and a B.A. in English from the University of California at Berkeley. She is a graduate of Leadership Monterey Peninsula and Leadership Santa Cruz County. She is the winner of four Business Excellence Awards from the Monterey Peninsula Chamber of Commerce and a 1999 Small Business Advocate of the Year Award from the California Chamber of Commerce and a 1999 Robert C. Littlefield Award from the Monterey Peninsula Chamber of Commerce.  Wendy was selected as the 2008 Woman of the Year by the Professional Women's Network of the Monterey Peninsula, and as one of the Top Women in Monterey County in 2009 by the Monterey County Commission on the Status of Women.


Wendy has taught at California State University Monterey Bay and Golden Gate University as well as giving many marketing presentations. She is the host of the Brickman Banter Show, a monthly television program on Access Monterey Peninsula for many years, interviewing remarkable people from the Monterey Peninsula and beyond. She also coordinated the monthly Brown Bag seminars for 25 years for the Monterey Peninsula Chamber of Commerce arranging great speakers on a variety of business topics.


In her capacity as President/Executive Director of Fisherman’s Wharf Association, she will continue to work with the City of Monterey, State of California, Harbormaster, Monterey Bay National Marine Sanctuary, and 36 Wharf merchants.


About Monterey's Old Fisherman's Wharf:


Recently shown in the HBO hit TV series, Big Easy Lies, Monterey’s Old Fisherman’s Wharf is open 365 days a year. Visitors to Monterey’s Old Fisherman’s Wharf will want to plan their visit to include lunch or dinner al fresco or To Go/Curbside at one of the many Wharf restaurants.


A visit to the beautiful Monterey Peninsula just isn’t complete without a rendezvous with Old Fisherman’s Wharf in downtown Monterey that was built in 1845 for regular passenger and freight service.  Known as the “Monterey Bay Whale Watching Capital of the World” and a top destination of visitors from around the world, Monterey’s Old Fisherman's Wharf provides a wide array of award-winning dining, shopping, whale watching, bay cruises, a glass bottom boat, marine life, fishing and sailing, and strolling leisurely in a gorgeous setting overlooking the Monterey Bay.


Savor delicious cuisine at a myriad of fabulous restaurants featuring stunning views and award-winning Italian food, sustainable seafood, grass-fed steaks, including the region’s famous clam chowder and calamari. Enjoy salt water taffy, homemade chocolates, caramel apples, cotton candy and many other yummy treats. View sea otters, sea lions, harbor seals, dolphins, whales, seabirds and other wildlife “up close and personal” that also share the Wharf. Watch people who have gone out and caught their own fish on the local and chartered fishing boats return with their own “catch of the day”.


Celebrate the first location in Monterey County where tender abalone was cooked and served in a restaurant. Check out the many fun shops to find the perfect memento of your visit and a variety of unique gifts. Enjoy the exquisite views and the “best place to walk and people watch” in Monterey County!


Situated near downtown Monterey, Old Fisherman’s Wharf is conveniently located along the Monterey Bay Recreation Trail and has plenty of nearby parking.  Anyone with Monterey County ID (939) can receive 2 hours of free parking in the Fisherman’s Wharf parking lot Monday through Thursday by requesting a validation from a Wharf merchant to be used in the newly automated Waterfront Lot adjacent to the Wharf.


For more information about Old Fisherman’s Wharf, go to, email [email protected] or call (831) 238-0777.