Monterey Beer Festival announces breweries

18th Annual Monterey Beer Festival on Saturday, July 6, 2019 Announces Initial Breweries and Food Vendors


June 2019. Monterey, CA.  Check out the great array of breweries coming to the 18th Annual Monterey Beer Festival on Saturday, July 6, 2019 at the beautiful Monterey County Fair & Event Center. There are returning breweries plus some new ones, too! Inevitably, there will be additional breweries signing up closer to the Festival date as well. Currently, these breweries will be on hand with tasty brews:



Alaskan Brewing


Altamont Beer Works


Alvarado Street Brewery


Bear Republic Brewing Company


Dust Bowl Brewing


Figueroa Mountain Brewing Co


Firestone Walker




Pacific Grove Brewing


Promised Land Brewing Company


Peter B's Brewpub


Real Soda


Santa Cruz Mountain Brewing


Sierra Nevada


Yeast of Eden


Delicious food to pair with beer tasting


Monterey Beer Festival attendees will have a wide array of food to purchase and pair with their beer tasting. To accompany the tasty brews will be delicious food from Caesars Etc., Lumpia Lady, Taco Fiesta & Catering, The Little Red Barn, Old Tyme Kettle Korn and the Dipped Gourmet Confectionery Company




The Festival is pleased to announce that The Jade Lounge (under new ownership of the former Planet Gemini right across the street from the Fairgrounds) is the event’s Presenting Sponsor and Festival After Party Site. The Jade Lounge is a new live music and comedy venue located at 2110 North Fremont Street, with a spacious parking lot directly across from Gate 6 on Fairground Road (


The All In band and Fredo on the Radio Emcee will provide outstanding entertainment throughout the afternoon at the Monterey Beer Festival while everyone enjoys a great selection of beers!


Bring your friends, spouse, significant other, cousins or just make some new friends at this friendly fun festival! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).


Locals and Visitors can take a fun “beer-cation” and celebrate the 4th of July weekend at the Celebrating its 18th year on the Monterey Peninsula,


The Monterey Beer Festival attracted 5,000 attendees last year who enjoyed tasting an array of outstanding beer and food.  In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature a great event in a totally fun, relaxed party atmosphere at the Monterey County Fair & Event Center.  The event also features many special VIP ticket holder benefits.


At a Glance


When:  The Monterey Beer Festival will be held on Saturday, July 6, 2019


12:30 p.m. - 5:00 p.m. for General Admission with 11:30 a.m. early entry for VIP Ticket Holders


Where: Monterey County Fair & Event Center, 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), 831-372-5863, email: [email protected] website:


Tickets – General Admission and VIP


Tickets are available in the online store at


All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass.


General Admission Presale Price (through July 5, 2019) is $45 or $50 at the gate.


VIP with 11:30 am early admission Presale Price (through July 5, 2019) is $70 or $80 at the gate.


Discounted tickets are also available at Costco in Salinas and Sand City. Two tickets for only $64.99 with a 35% savings while supplies last!


VIP Ticket holders will have VIP Area In and Out privileges and private restrooms, complimentary small bites, donut pairing and a fun swag bag!




Designated Driver Admission Price is $20 brings someone there for the fun but not the alcohol to get you home safely.  The Monterey Beer Festival encourages all patrons to drink responsibly.


Parking is $10 on site or nearby on Fairground Road.


All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a great discount!  Donations are tax deductible, (Tax ID # 77-0402426).


Suds and Food Sampling!


Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission.  The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too plus special festival surprises. More details will be coming soon!


Fabulous VIP Area


Take advantage of the VIP entry that will allow early access. VIP ticket holders will have their very own private area to beat the lines in the general festival area. They’ll also have access to private restroom facilities adjacent to the Monterey Room. Back by popular demand will be Donut Pairing featuring four flavors of delicious donuts from the legendary Red’s Donuts in Monterey and Seaside, complimentary small bites plus a special Swag Bag.


Great Live Entertainment


The entertainment schedule on the Main Stage will feature great music by the All In Band and Festival Emcee, Fredo on the Radio, from Mapleton Radio Monterey Bay.


The All In is a Monterey-based 3-piece band with a diverse playlist that has something for everyone. Just a few of the artists - CCR, Rolling Stones, AC/DC, ZZ Top, Beatles, The Dead, Skynyrd, Zach Brown, Hank Williams, Black Keys, Black Crows, Cold Play, and so many more. The All In loves requests, inspires crowd participation and keeps the dance floor moving, typically with a drink in their hand. The band features Drew McDonald on Guitar/Vocals, Brian Jameson on Bass/Vocals and David “Coon” Offerdahl on Drums.


About The Jade Lounge, Presenting Sponsor and After Party Site


Open daily from 4 pm – 2 am, the Jade Lounge offers Happy Hour, Dinner and late-night fare during the array of diverse entertainment.   The Jade Lounge was named after the plentiful Big Sur Jade found down the Central California Coast. The main room features a beautiful mural of Big Sur coastline and forests so visitors will feel as if they’ve “walked into a redwood forest.” Owner Mo El-Sherif brings decades of experience to his new venture, having worked most recently for 12 years performing throughout California in a surf roots reggae band, Animo Cruz. Mo also promoted shows Upstairs at the Catalyst and The Reef and Pono Hawaiian Grill in Santa Cruz. He has put tours together for bands throughout California and has toured the nation with Animo Cruz and on his own.  




Another great benefit for attending our upcoming Monterey Beer Festival! Monterey Beer Festival Sponsor, CHUKCHANSI GOLD RESORT & CASINO in Coarsegold California, located just minutes from Yosemite National Park. For all new Chukchansi Rewards Card members if you sign up you can get up to $2,000! Just play and earn points on the day you sign up to receive up to $250 in eCASH instantly. Then, receive extra FREE eCASH rewards up to $350 weekly and hotel offers for a return trip! It’s that easy and Monterey Beer Festival attendees will receive coupons for $20 eCASH for any new member and $10 eCASH for an existing member at Chukchansi Gold Resort & Casino Booth at the Festival. Chukchansi invites everyone to come and experience why they were voted #1 for the eleventh time!Sponsorships


The current corporate and media sponsors of the 18th Annual Monterey Beer Festival include The Jade Lounge, Chukchansi Resort & Casino, The Reef, A Tool Shed, Chevrolet of Watsonville, Red’s Donuts,  Taylor Farms 101.7 The Beach, 93.9 FM The Hippo,   95.5 FM The Bob, Monterey County Herald, KSBW TV 8, Central Coast ABC, Estrella TV Costa California, Monterey County Weekly and What’s Up Monterey.


Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age 21-40. They’ll gain outstanding visibility and very unique benefits through your valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are still available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email [email protected]  for more information.


Monterey County Fair Heritage Foundation


The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member log on to