Monterey Beer Festival to be Held on June 14, 2014


March 22, 2014. Monterey, CA.  Save the date! Whole Foods Market Monterey invites you to the 2014 Monterey Beer Festival, returning to the beautiful Monterey County Fair & Event Center. This not-to-be-missed event, for those 21 and over, benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).

Celebrating its 13th year on the Monterey Peninsula, The Monterey Beer Festival, presented by Whole Foods Market Monterey,  will be held on Saturday, June 14th at the Monterey County Fair & Event Center, 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), (831) 372-5863 (12:30 p.m. - 5:00 p.m. for General Admission with 11:30 a.m. early entry for VIP Ticket Holders). The Monterey Beer Festival attracted 5,000 attendees last year who enjoyed tasting an array of incredible beer.  In addition to many new beers to delight the senses this year, the Monterey Beer Festival will feature music from several live bands, a new Beer Pong tournament, special VIP ticket holder benefits, all in a totally fun, relaxed party atmosphere at the Monterey County Fair & Event Center.  

Suds and Food Sampling!

Taste the best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission.  The festival will provide hundreds of beers to sample, including brews from America, Belgium, Germany, England, France, Australia, Thailand, Italy, Asia, Ireland, Russia, Mexico, Jamaica & California. There will be a variety of delicious food available to pair with your beer of choice.

New and Improved VIP Area

This year, VIP entry will not only allow early access, but VIP ticket holders will also have their very own private area with private restroom facilities to beat the lines in the general festival area!  VIP ticket holders also receive a convenient souvenir neck caddy for their provided Monterey Beer Festival tasting pilsner. 

NEW! Beer Pong Tournament

Win great prizes in the new Beer Pong Tournament! Beer Pong is a fun drinking game in which players throw a ping pong ball across a table with the intent of landing the ball in a cup on the other end. The game typically consists of two teams of two players each with 10 cups set up in a triangle formation on each side.  Each team then takes turns attempting to shoot ping pong balls into the opponent's cups. If a ball lands in a cup (known as a 'make'), cup is removed from the table. The first team to eliminate all of the opponent's cups is the winner. Entry is $40 per team of two. Sign up with a partner today by contacting [email protected].

Special Entertainment!

The entertainment schedule on the Main Stage will feature an array of tribute rock bands playing everyone’s favorite rock tunes, including: 

12:30 pm -1:30 p.m. Wicked Garden (Stone Temple Pilots Tribute)

2:00 pm-3:15 p.m.  Journey Revisited (Journey Tribute)

4:00 pm -5:30 p.m. Powerage (AC/DC Tribute)

Tickets – General Admission and VIP:

All ticket holders will receive a souvenir beer pilsner glass. 

General Admission Presale Price (through June 13, 2014) is $45 or $50 at the gate. Tickets are available in the online store at

VIP with 11:30am early admission Presale Price (through June 13, 2014)  is $70 or $80 at the gate. VIP Ticket holders will have VIP Area in and out privileges, private restrooms, and a beer caddy with their souvenir beer pilsner glass.

Designated Driver Admission Price is $20 bring someone there for the fun but not the alcohol to get you home safely.  The Monterey Beer Festival encourages all patron to drink responsibly.

Parking is $20 on site or nearby on Fairground Road.

All Ticket holders must be 21 and over. Buy your tickets early. Donations are tax deductible, (Tax ID # 77-0402426). 

Craft Beer Brewing is still hot! Interesting facts…

Craft beer brewing has been incredibly popular in recent years but the art of brewing is as old as civilization. Between 10,000 and 15,000 years ago, some humans discontinued their nomadic hunting and gathering and settled down to farm. Grain was the first domesticated crop that started that farming process. And, it’s come a long way!

According to the Brewers Association, growth of the craft brewing industry in 2012 was up 15% by volume and 17% by dollars. Craft brewers sold an estimated 13,235,917 barrels of beer in 2012, up from 11,467,337 in 2011. The craft brewing sales share in 2012 was 6.5% by volume and 10.2% by dollars. Craft brewer retail dollar value in 2012 was an estimated $11.9 billion. As of March 18, 2013, the Brewers Association is aware of 409 brewery openings in 2012 (310 microbreweries and 99 brewpubs. And, 2,347 craft breweries operated for some or all of 2012, comprised of 1,132 brewpubs, 1,118 microbreweries and 97 regional craft breweries. The entire US beer market as of 2012 was worth roughly $99 billion and grew by 1% over the previous year. This amounted to 200,028,520 barrels of beer (where 1 barrel = 31 US gallons)…and that’s a lot of beer! 

Valued Sponsors of the Monterey Beer Festival

Please support our valued sponsors of the 2014 Monterey Beer Festival:

Presenting Sponsor: Whole Foods Market Monterey

Brew Caddy Sponsor: Monterey County Weekly

(More to come!)

Limited Number of Sponsorships still available

Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age 21-35. They’ll gain outstanding visibility and very unique benefits through your valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 633-4444 or email [email protected]  for more information. 

Monterey County Fair Heritage Foundation

The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member log on to