18th Annual Monterey Beer Festival Announces Presenting Sponsor and Live Entertainment

18th Annual Monterey Beer Festival on Saturday, July 6, 2019 Announces Festival Presenting Sponsor and Great Live Entertainment

May 2019. Monterey, CA.  Cheers for the Monterey Beer Festival that is turning 18 years old! The 18th Annual Monterey Beer Festival on Saturday, July 6, 2019 will be held at the beautiful Monterey County Fair & Event Center.

The Festival is pleased to announce that The Jade Lounge (under new ownership of the former Planet Gemini right across the street from the Fairgrounds) is the event’s Presenting Sponsor and Festival After Party Site. The Jade Lounge is a new live music and comedy venue located at 2110 North Fremont Street, with a spacious parking lot directly across from Gate 6 on Fairground Road (www.thejadelounge.com).

The All In band and Fredo on the Radio Emcee will provide outstanding entertainment throughout the afternoon at the Monterey Beer Festival while everyone enjoys a great selection of beers!

Bring your friends, spouse, significant other, cousins or just make some new friends at this friendly fun festival! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).

Locals and Visitors can take a fun “beer-cation” and celebrate the 4th of July weekend at the Celebrating its 18th year on the Monterey Peninsula,

The Monterey Beer Festival attracted 5,000 attendees last year who enjoyed tasting an array of outstanding beer and food.  In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature a great event in a totally fun, relaxed party atmosphere at the Monterey County Fair & Event Center.  The event also features many special VIP ticket holder benefits.

At a Glance

When:  The Monterey Beer Festival will be held on Saturday, July 6, 2019

12:30 p.m. - 5:00 p.m. for General Admission with 11:30 a.m. early entry for VIP Ticket Holders

Where: Monterey County Fair & Event Center, 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), 831-372-5863, email: heritage@montereycountyfair.com website: www.montereybeerfestival.com

Tickets – General Admission and VIP

Tickets are available in the online store at www.montereybeerfestival.com.

All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass. 

General Admission Presale Price (through July 5, 2019) is $45 or $50 at the gate. 

VIP with 11:30 am early admission Presale Price (through July 5, 2019) is $70 or $80 at the gate.

VIP Ticket holders will have VIP Area In and Out privileges and private restrooms, complimentary small bites, donut pairing and a fun swag bag!

Designated Driver Admission Price is $20 brings someone there for the fun but not the alcohol to get you home safely.  The Monterey Beer Festival encourages all patrons to drink responsibly.

Parking is $10 on site or nearby on Fairground Road.

All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a great discount!  Donations are tax deductible, (Tax ID # 77-0402426). 

Suds and Food Sampling! 

Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission.  The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too plus special festival surprises. More details will be coming soon!

Fabulous VIP Area

Take advantage of the VIP entry that will allow early access. VIP ticket holders will have their very own private area to beat the lines in the general festival area. They’ll also have access to private restroom facilities adjacent to the Monterey Room. Back by popular demand will be Donut Pairing featuring four flavors of delicious donuts from the legendary Red’s Donuts in Monterey and Seaside, complimentary small bites plus a special Swag Bag.

Great Live Entertainment

The entertainment schedule on the Main Stage will feature great music by the All In Band and Festival Emcee, Fredo on the Radio, from Mapleton Radio Monterey Bay.

The All In is a Monterey-based 3-piece band with a diverse playlist that has something for everyone. Just a few of the artists - CCR, Rolling Stones, AC/DC, ZZ Top, Beatles, The Dead, Skynyrd, Zach Brown, Hank Williams, Black Keys, Black Crows, Cold Play, and so many more. The All In loves requests, inspires crowd participation and keeps the dance floor moving, typically with a drink in their hand. The band features Drew McDonald on Guitar/Vocals, Brian Jameson on Bass/Vocals and David “Coon” Offerdahl on Drums.

About The Jade Lounge, Presenting Sponsor and After Party Site


Open daily from 4 pm – 2 am, the Jade Lounge offers Happy Hour, Dinner and late-night fare during the array of diverse entertainment.   The Jade Lounge was named after the plentiful Big Sur Jade found down the Central California Coast. The main room features a beautiful mural of Big Sur coastline and forests so visitors will feel as if they’ve “walked into a redwood forest.” Owner Mo El-Sherif brings decades of experience to his new venture, having worked most recently for 12 years performing throughout California in a surf roots reggae band, Animo Cruz. Mo also promoted shows Upstairs at the Catalyst and The Reef and Pono Hawaiian Grill in Santa Cruz. He has put tours together for bands throughout California and has toured the nation with Animo Cruz and on his own.    


The current corporate and media sponsors of the 18th Annual Monterey Beer Festival include The Jade Lounge, Chukchansi Resort & Casino, The Reef, A Tool Shed, Taylor Farms, Chevrolet of Watsonville, Red’s Donuts,  101.7 The Beach, 93.9 FM The Hippo,   95.5 FM The Bob, Monterey County Herald, KSBW TV 8, Central Coast ABC, Estrella TV Costa California, Monterey County Weekly and What’s Up Monterey.

Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age 21-40. They’ll gain outstanding visibility and very unique benefits through your valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are still available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 or email brickman@brickmanmarketing.com  for more information. 

Monterey County Fair Heritage Foundation

The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member log on to www.montereycountyfair.com/heritage-foundation.

Craft Brewing is still going strong! Here’s some great statistics:

Craft brewers are still growing strong! According to the Brewers Association, craft brewer sales continued to grow at a rate of 4% by volume, reaching 13.2% of the U.S. beer market by volume. Craft production grew the most for microbreweries.

Microbreweries contributed 80 percent of the craft category’s total growth, up from 60 percent in 2017.

Brewpubs had a solid year—up 13 percent, accounting for about 20 percent of total growth.

Retail dollar sales of craft increased 7%, up to $27.6 billion, and now account for more than 24% of the $114.2 billion U.S. beer market.

Total U.S. Breweries have grown from 3,860 in 2014 to 7,450 in 2018, with a 13.2% increase from 2017 to 2018.

Around half of the brewery openings in 2018 (more than 500 total) occurred in ten states, which collectively represent more than half the 21+ population in the U.S. 

California again saw the most brewery openings, and that’s before we get the final state production list and undoubtedly find more.

841 Craft Breweries (RANKS 1ST)

2.9 Breweries per Capita* (RANKS 28TH)

*per 100,000 21+ Adults


$7,345 Million Economic Impact



Impact per Capita



3,421,295 Barrels of Craft Beer Produced per Year


3.6 Gallons per 21+ Adult


More about craft brewers:

An American craft brewer is a small and independent brewer.


Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to a brewer according to rules of alternating proprietorships.


Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer.


Has a TTB Brewer’s Notice and makes beer.

The following are some concepts related to craft beer and craft brewers:

Craft brewers are small brewers.

The hallmark of craft beer and craft brewers is innovation. Craft brewers interpret historic styles with unique twists and develop new styles that have no precedent.

Craft beer is generally made with traditional ingredients like malted barley; interesting and sometimes non-traditional ingredients are often added for distinctiveness.

Craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism and sponsorship of events.

Craft brewers have distinctive, individualistic approaches to connecting with their customers.

Craft brewers maintain integrity by what they brew and their general independence, free from a substantial interest by a non-craft brewer.

The majority of Americans live within 10 miles of a craft brewer.

Retail dollar sales of craft increased 7%, up to $27.6 billion, and now account for more than 24% of the $114.2 billion U.S. beer market.

Check out the growth trends from an article from the Brewers Association from April 24, 2019: https://www.brewersassociation.org/insights/state-craft-brewery-growth-trends/

For more information, go to https://www.brewersassociation.org/

For more information about the Monterey Beer Festival, go to www.montereybeerfestival.com.